This week Google was kind enough to invite me to “Google Apps Premier Edition”. This is the email:
I would love to use the premier edition as the free version is amazing! Sadly, the invitation was only for the 30 day free trail. After gaining my interest, Google then went and lost my interest while also making me disappointed. Not the ideal way to make your users feel.
When sending over promotional emails, take into account how the user will feel and their thought process when reading your email.