Job Boards Are The Past! It’s Time To Rethink Recruitment

Let’s be honest, job boards are dead!

A job board represents an old and traditional approach to recruitment. It’s the same as putting a card up in a newsagent’s window hoping that the person you want will instantly walk past and notice it.

The reality is that the adverts are lost in a sea of other ads each one shouting for the same person’s attention.

The use of newsagent’s windows has all but disappeared and replaced better solutions. Yet we still appear to be continuing with the same mentality when it comes to recruitment.

We need to rethink how we approach technical recruitment

Instead of pushing job specs out in a “spray and pray” style we need to use a strategic and tactical approach for recruiting the best talent and pulling them into the company. Missing out on the best talent can kill companies.

A pull approach uses a person’s connected network to identify who’s a potential hire. When combined with a team’s network you can easily visualise relevant connections to your company allowing you to start taking a targeted approach to hiring. If half of your development team already know the same person then the chances of them being a great fit is much higher.

With a short-list of talented people who already have a connection to your company, you can make the all important introduction. Because you used your network to identify the person you can find a warm intro. You also know their interests and skills-set meaning you can write a personalised email instead of the generic “You write code, I love you, can we chat?”.

No longer do you need to pay for job boards hoping someone will apply. You no longer do you need to email everyone asking “Who do you know who’s available” with slight air of desperation. Simply connect your networks, browse who’s a good fit and speak to them in a personal and engaging way.

Missing Unicorns makes the pull approach to recruitment a seamless experience and finally solves the problem of who to hire. If you’re interested in an invite to the private beta then please enter your email address below.

Cross posted to

One thought on “Job Boards Are The Past! It’s Time To Rethink Recruitment”

  1. Hi,

    I can’t argue with that but I believe job boards are not dead yet and will be still one of the a few options recruiters and hr officer will use. I think the industry moves into mobile and people more and more applying jobs via their mobile and smartphones.

    I am currently working at as a marketing director and one thing I can say a lot of companies missing the talented graduates and jobseekers because of the messy job descriptions.

    I think a new approach needs for job specs and this may cut the missmatching applications.

    Tony @strikejobs

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